We welcome our new CEO

Westfund’s ethos of member-focus and the provision of genuine care continued this week with the appointment of CEO, Mark Genovese.

Mark has 40 years of experience in member-serving institutions, with a distinguished career in the credit union industry – most recently as CEO of Unity Bank.

“I have long admired Westfund’s commitment to putting its members first and am pleased to join such a dedicated team. I am looking forward to getting to know our members and the communities we serve over the coming months.”

Mark joins Westfund and the private health insurance industry at an important time. Amidst pandemic conditions, he is keen to get on with the task at hand and thrilled to be at the helm of a member-centric organisation invested in making a difference to the lives of its members.

“In its six decades of helping members, staff at Westfund have created a great culture of caring and in linking our members with benefits and value driven by private health insurance.

“I have been impressed and encouraged by the actions of Westfund employees in recent months. They have done everything in their power to continue to provide support, value and information to our members.”

Mark comes to the role at a time when Westfund is experiencing strong growth in membership – testament to its value-led vision of supporting and retaining members.

“Westfund is growing 13 percent year on year in a generally declining market.

“Westfund’s level of care, service and commitment to providing value to members is unmatched.

“It is wonderful to see a regionally-established and grown organisation maintaining its membership base while also genuinely responding to the challenges faced by the broader industry.”

Mark comes to Westfund following the departure of former CEO Matt Banning in February.